Relationships with mass brands can soothe the 'empty selves' left behind by society's abandonment of tradition and community and provide stable anchors in an otherwise changing world. The formation and maintenance of brand-product relationships serve many culturally-supported roles within postmodern society.Susan Fournier - Harvard Business School
1 Comments:
Hey Neil, I hope you're not weakening - you're showing the early signs of a junkie contemplating going cold turkey. I think you're just going to have to embrace your new image, get into those no-brand Chinos, a Hawaian shirt and some loafers with tassles - think what a figure you could cut at the 333? - Or even better, some Sam's club jeans, a large check cowboy shirt and dress them up with a pair of those high-heel cowboy boots. I'm looking forward to seeing your latest Dollar-store purchases. Not much longer in Va. - hope you've got Chapter 2 written B.
Post a Comment
Links to this post:
Create a Link
<< Home