Last week I mailed an e-flyer for this blog to around two hundred marketing, advertising, cultural news and political web pages to move its audience beyond the UK. Boy, did I get a reaction. Having indulged in a bit of Google narcissism, I can now give you quotes from the frontline…
'Only time, and gallons of petrol, will tell whether Neil Boorman finds enlightenment in a pile of smoldering ash.'
'…in a sick twist, he's doing it all to promote his own brand, a new book called Bonfire of the Brands.'
'Neil would get more accomplished if he lived in a block of ice, no wait, stood on top of a pole, no wait, lived underwater for a week.'
'.. taking on 'the brand' in order to change the economic order is like ending racism by getting a haircut.'
'I had a similar kind of feeling after reading this as I did when I watched Xmen 3. In the case of Xmen 3 I was thinking "why didn't Wolverine stab Storm with some of the same stuff he stabbed Magneto with?" whereas in the case of Neil Boorman's Brand Bonfire I wonder why he doesn't find a new home for each of his branded items with someone who really needs them.'
Self preservation of dignity prohibits me posting some of the more colourful comments ('YOU ARE AN IDIOT! Go you, Neil to the Bonfire'). So for those that don't trawl the net for half of the waking day, here's a handy summary of the current negative feeling towards Bonfire Of the Brands…
Burning my valuable goods is a sin
Promoting the book is a sin
Being paid to write the book is a sin
Not wanting to consume brands is a sin
Not wanting to end branded consumerism once and for all is a sin
On a brighter note, Justin D-Z (having properly read the blog and fully understanding that this project is not a call to arms to 'bring it all down' or a hollow publicity stunt) left an elegantly simple comment…
'I could do for a less branded world (not a brand-free world)'
Exactly.
5 Comments:
fr0nt13r5
I'd love it if more people wore "Justin D-Z" shirts, to an extent. But, I also think having the official NCA children's diaper rash cream and an outfit with more than 6 instances of the Nike swoosh is bad for the head.
I'm eager to see where you go from here.
this blog has influenced me to check out blogisms elswhere and the hasty conclusion I've happily come to is that : it's a sin to blog boringly.
The religious angle introduced by repeated use of the s-word will no doubt get the fur flying -- result!
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Brilliant. I'd take all of those comments as compliments.
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