In an effort to welcome World Cup mad brethren around the world, the German town of Holzminden has created special smelling zones that will appeal to visiting nationalities. What do you suppose they used to sum up the smell of England? Fish and Chips, hot tea, freshly cut grass perhaps? Why, its After Eight Mints. While some countries were associated with more natural commodities (Mangoes in Mexico, Pina Colada in Brazil, Saffron in Iran) it was remarkable that developed nations like the France (Chanel No. 5) and the USA (Coca-Cola) and the UK were associated with branded products. I'm amazed that Tokyo wasn't attributed to Louis Vuitton bags… instead it was linked to the more organic smell of green tea.
Talking of Japan, Radio 4 aired a fascinating story about Japanese consumerism last week, where women openly confessed to choosing against childbirth so that they could afford the aforementioned Vuitton bags. You can re-play the show here…
http://www.bbc.co.uk/radio4/youandyours/shopping.shtml?start
6 Comments:
i'm so sorry but there is a mistake. pina colada is not a typical thing of brazil. the most famous brazilian drink is caipirinha. check it out.
i´m brazilian but i never saw a glass of "pina colada". what f*** is that?
PINA COLADA IN BRAZIL? What a shit!
What can I say? I think even peole that have never been to Brazil would prefer Caipirinha to Pina Colada. Saying that, the cocktail did inspire one of the finest compositions ever known to man.. "If You Like Pina Colada' by the one and only Jimmy Buffett.
Funny, I was going to say the same thing the previous 4 people said. I've never seen anyone drink a piña colada in Brazil. Guess I'm beating a dead horse though, huh?
The most interesting thing about this is that it's a collection of what a german advertising agency thinks represents the rest of the world. And why are after eights the thing they associate with england? Because the thing that most shapes their perceptions of the world around them is candy advertising. Nice.
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