Mike Skinner is a unique individual
Mike Skinner wears Reebok to express his individuality
You want to be like Mike Skinner
You can be like Mike Skinner if you wear Reebok
You can be a unique individual if you wear Reebok
Actually, in another time and space, I'd be straight down the shops to buy these. Alas, my limited edition celebrity-endorsed sportswear buying days are drawing to a close. You, on the other hand may wish to visit 679 Recordings to win a pair.
9 Comments:
According to a recent interview, seeing his face all over London buses contributed to Skinner's decision to leave the country for a bit. You can't blame him really, can you?
I'd do the same if I were in his position. Still, if you can't stand the heat....
In a funny way, I don't think someone like Mike can ever come out of a sponsorship deal like that looking badly... take the money and run.
I'm very intrigued by this Neil - for several reasons - and I'm not being
critical - I'm genuinely interested as it reminds me of the inherent
contradictions in the CRASH stuff I did with Matt. Here are a few
points/questions:
1. Is it true? Do you really believe what you've written on the flyer?
2. Why do you need to advertise it? (can't you 'JUST DO IT'?)
Hello Scott
Yes I do believe the stuff on the flyer. The amount of time I spend thinking about the material stuff that surrounds others and me is shameful, and it doesn't make me happy… just bitter and judgmental. Someone recently told me that addicts often have dualities in their personalities, it being natural for them to cultivate alter egos. You could argue that this is a fantasy me, but it feels quite real when I'm staring people up and down in the street.
This morning's is most amusing and I suddenly had a vision of all indie hipsters who think their bands are somehow more authentic and less capitalistic than proper music being gloriously broken, band by band, brand by brand, by your dismantling of their illusions. It's a shame you're going to do the deed in four short months, when you look at it there.
Whabout record labels? Because while I grew up, my favourite clothing brand was Nike, and my two next most loved labels were record labels: first Cold
Chillin', then People.
Now, I would rather poke my own eyes out than tell anyone with good records to harm them in anyway, but how about one symbolic burning for products of one label that was arguably a branding phenom first, an imprint for the retailing of music second? I'm thinking a big fat Mo'Wax thing here.
And do some Kubrick toys or something. Stick it to the Playlounge massive. Yeah!
Nice work anyway. I'll keep clicking from here on.
Pete
fair point about the band/ record labels. I spent most of my teenage years in various Def Jam/ Sleeping Bag Records/ Nervous Records t-shirts, and they really did define my tribe. Am I gonna burn all my records?I really don't know. It seems such a waste. Like burning books almost.
Great blog Neil. What about drugs? Is the coke snorting scarfaced thing more highly branded than the pot smoking big lebowski? Do drugs with fancy titles suggest more sophistication than plain dirty speed? Will you be burning drugs?
Tom
As a clean living young man, I couldn't possibly comment on the subject of drugs with much authority. I suppose you're right, there is a status attached to certain drugs, but wraps of coke don't come in anything branded beyond National Lottery slips, so until some entrepreneur finds a loophole and starts marketing ethical free trade nosebag, it's not gonna be on the fire, if I were to have any on my person which I do not, M' Lud.
I wonder if the National Lottery organisers Camelot realise how closely linked they are to cocaine? That's surely not a core brand value for them!
Talking of National Lottery coke wraps, I like the negative brand associations that Adbusters used to detail in their mag... the Waco Cult all committing suicide in Nikes etc. If anyone has any good examples, do please post 'em.
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