This document was emailed to me from some people at another clothing brand. After this post, the Puma bashing stops. In the grand scheme of things, this one brand is an irrelevance, but it just goes to show how wrong cultural sponsorship can go when brands try to buy up culture with a few pairs of free sneakers. And how strongly people can come to feel, positive or negative about a manufacturer of sports shoes.

Puma's culturally imperialist marketing debacle is kind of old news, but in case you missed it all, click here.